Monday, 9 May 2016

How mobile applications can help Travel industry & Tourism industry?

There was a time when people used to travel around the world with guide books, maps and different awkward printed material; that era has died out. The future is always on: it is portable and always in your pocket in the form of a smartphone or a tablet.
As a result, the relationship between travel and technology has become closer than ever, with more and more businesses turning to mobile apps to promote their services and reach customers in a more personal way.
The travel and tourism are a huge 6.3 trillion dollar industry according to the 2015 statistics. A huge part of this success has been played by mobile apps. As the partnership between the tourism industry and technology grows, both of them have earned several grand slams and much more are on the way.
Interesting facts supporting the partnership of the travel industry and apps
The 7th most downloaded app category
85% use smartphones to plan their travel when on leisure tours
72% people will post photos about their travel on social platforms like Facebook
46% check-in via their smartphones when on holidays
30% use mobile apps to find the best hotel deals
29% use mobile apps to find the best flight deals
15% users specifically download travel apps to plan a trip ahead
If truth be told, Travel & tourism industry is indeed lame without mobile apps. The wise travel company have already understood & opted for most advanced travel & tourism mobile app development and are extracting high ROI. What is your strategy for minting money by contriving a perfect Travel & Tourism mobile application for business? If you are still at sea, consult the right App design & development company to strategize.
Then You Are at the Right Place. We Make Custom Travel Mobile Apps. Our Apps will Promote And Reflect Your Travel Business Interests. Our Apps will be Specially Designed to Impress Your Customers. Be a winner with your custom apps for your Customers!
AUTHOR:-
We are Technology solution provider who can serve you with Web and Mobile App development. We are expert in PHP Software Development, Ecommerce Solutions, Drupal Development, Symfony Development, Agile Solutions, iPhone and Android App development.
www.stepin-solutions.com                   
hello@stepinsolutions.in
+91-79-27774404

Website Owner’s Guide to Google’s 21st April Mobile Friendly Algorithm Update

Googles-21st-April-Mobile-Friendly-Algorithm-Update-Blog-Image

Google launched a major update on April 21st which was about extending the use of mobile-friendliness as a ranking signal throughout mobile search results. This change will affect worldwide mobile search results in all languages, and Google says it will have a “significant” impact.
To be precise, this update involves 2 things.
  1. It basically separates Google search results for Mobile and Desktop where in Mobile search results, mobile friendly websites get significant adva will ranked higher. 
  2. This is not as significant as 1st one but it is better to know that from now on, in google search results you will occasionally see content from installed app on your device.
As you can see out of the 2 updates launched, the one with mass impact is about considering mobile friendliness as a ranking signal. Let’s talk more about the important one then.
Will This Affect You?
Possibly Yes. The first thing to do is to use Google’s tool to determine whether you’re mobile friendly or not. It’s easy to use and gives you a quick “Yes” or “No” as to whether your page will pass the check.
Keep in mind is that this tool checks one page only. (Not a site-wide check) You may have several pages on your site that are responsive and mobile-friendly while the rest are not. If your design isn’t mobile responsive site-wide, I would suggest checking each of the most important pages on the site to make sure they pass.
The second thing to consider is how much of your website traffic today is coming via mobile? If this percentage is small (i.e. under 10%) and you’re not yet mobile ready, don’t fret too much. While you may see a significant change in the mobile search results, this should only affect rankings for searches on mobile – desktop results and rankings will likely remain unaffected. (For now). As Mobile local search is going to surpass PC in 2015, sooner is better to go mobile friendly in terms of getting organic search website traffic and better user experience for mobile visitors.

What Can I Do?

If your site did NOT pass the test, you have a few options:

1. Implement A Responsive Theme

Google has already stated that they prefer responsive web design and feel it’s the best option for users. Before exploring this option you should know that this option is suitable for you if you are using any Open source CMS or e-commerce platforms. For custom build websites the other options stated below makes more sense. If you are using any open source CMS platform like WordPress, Drupal or Joomla,  Check out the responsive CMS themes from Themeforest and in case of e-commerce websites check out few e-commerce responsive templates.
Advantages: Google/User preferred, applied across entire site, updated look/feel
Disadvantages: Time consuming, frontloaded work/costs, may lose conversions

2. Have A Designer/Developer Redesign Your Site

If switching themes is just not possible, you can look to hire a designer + developer to switch your current design into one that’s responsive. You’ll end up with a site that looks much like the one you have now with only a few tweaks/changes.
Advantages: Long term solution, Can continue to use current design, no conversion loss
Disadvantages: Most expensive, time consuming, may miss certain pages

3. Create A Mobile Site On A Subdomain

Rather than switching themes or hiring a designer/developer to redesign your current site into one that’s responsive, you can instead opt to create a mobile-specific site on a subdomain. You’ll have the advantage of leaving your current theme alone completely and still providing for a good user experience for those on mobile. i.e. m.YOURSITE.com. In this option too, you will need to hire the designer and developer to build a mobile friendly website from existing website.
Advantages: Can customize for mobile users, cheaper than a full redesign
Disadvantages: Costs and hassle of updating mobile and desktop sites, adjustments required with browser changes

4. Fix Issues That Are Keeping You From Passing The Test

We came across few clients whose  site was built on a responsive theme, but customizations done on theme to build the website restricts from passing the mobile friendly test. In such cases, we merely followed the quality standards and theme documentations to maintain the responsiveness of theme along with the customizations required.
Advantages: Quick/easy fix, least expensive
Disadvantages: Can’t always tell where the issues are, doesn’t always give surety to pass the test

Things To Keep In Mind

1. You should really be building mobile-friendly sites for your users, anyway.
We’ve crossed the tipping point – the majority of digital media consumption now comes through mobile. This may have hit you differently and at different times depending on your niche, but it’s clear where we’re headed. As more and more of your customers are looking for your website or business on their smartphone, it just makes good business sense to give them what they want.
2. This is not a penalty. It may feel that way, though, if you find yourself slipping down the page in mobile search results. The good news here is that because you haven’t been penalized or deindexed, you’re in a much better position to fix the problem and gain back your lost mobile traffic.

Conclusion:

It is quite evident that google’s mobile friendly update is going to affect some way or the other to the mass of website owners. Individually you can evaluate the impact and options shared above to deal with it. Even if google has not presented this, mobile friendly digital presence is anyway instrumental for providing uninterrupted user experience for larger chunk of users who are using mobile and as stated above that chunk is close to 50% now and growing on daily basis. If you already have mobile friendly digital presence, While choosing the right option for you to go mobile friendly, it would be best to go for a solution that is long term in nature.

Here are some more resources to review:
AUTHOR:-
We are Technology solution provider who can serve you with Web and Mobile App development. We are expert in PHP Software Development, Ecommerce Solutions, Drupal Development, Symfony Development, Agile Solutions, iPhone and Android App development.
www.stepin-solutions.com                   
hello@stepinsolutions.in
+91-79-27774404

Native Mobile App Vs. Hybrid Mobile App

If you are thinking of developing a mobile app, an important decision is to decide whether you want to a native app or a hybrid one. Choosing to use native or hybrid mobile application is always the pain for everyone who wants to make their mobile apps.
From our experience working with mobile app development, we have narrated  following inputs which we feel will be useful for you make a decision.
Native apps are specific to a given mobile platform (iOS or Android) using the development tools and language that the respective platform supports (e.g., Xcode and Objective-C with iOS, Eclipse, and Java with Android). With Native apps, you have complete control over features you want to implement in an app. In terms of overall performance which include look and feel, using device features etc. A native app is best.
Hybrid apps make it possible to embed HTML5 apps inside a thin native container, combining the elements of native and HTML5 apps. This write-once-run-anywhere approach to mobile development creates cross-platform mobile applications that work on multiple devices. While developers can create sophisticated apps with Hybrid app development platforms such as PhoneGap, some vital limitations remain at the time of this writing, specifically session management, secure offline storage, and access to native device functionality (camera, calendar, geolocation, etc.)
Each option has it’s own pros and cons. Based on project requirement and matching the platform competencies you can take decision. Following are the detailed information about each option which will give you better ideas about what to expect from Native or Hybrid platforms for mobile app development.
NATIVE MOBILE APP :
In a nutshell, native apps provide the best usability, the best features, and the best overall mobile experience. Both, with iPhone App or Android App, There are some things you only get with native apps like;
Additional Device Accesses: There are common device features such as Multi touch, double taps, pinch-spread, and other compound UI gestures which are only available with native apps.
Fast graphics API: The native platform gives you the fastest graphics, which may not be a big deal if you’re showing a static screen with only a few elements, or a very big deal if you’re using a lot of data and require a fast refresh.
Fluid animation: related to the fast graphics API is the ability to have fluid animation. This is especially important in gaming, highly interactive reporting, or intensely computational algorithms for transforming photos and sounds.
Built-in components: The camera, address book, geolocation, and other features native to the device can be seamlessly integrated into mobile apps. Other important built-in components are encrypted storage, but more about that later.
Ease of use: The native platform is what people are accustomed to, and so when you add that familiarity with all of the native features they expect, you have an app that’s just plain easier to use.
Documentations: There are over 2500 books alone for iOS and Android development, with many more articles, blog posts, and detailed technical threads on sites like StackOverflow.
Native apps are usually developed using an integrated development environment (IDE). IDEs provide tools for building debugging, project management, version control, and other tools professional developers need. While iOS and Android apps are developed using different IDEs and languages, there’s a lot of parity in the development environments, and there’s not much reason to delve into the differences. Simply, you use the tools required by the device.
You need these tools because native apps are more difficult to develop. Likewise, the level of experience required is higher than other development scenarios, you don’t just cut and paste Objective-C and expect it to work. Indeed, the technological know-how of your development team is an important consideration. If you’re a professional developer, you don’t have to be sold on proven APIs and frameworks, painless special effects through established components, or the benefits of having your code all in one place. Let’s face it, today a skilled native iOS or Android developer is a rock star, and can fulfill rock star demands.
While we’ve touched on native apps from a development perspective, there’s also the more important perspective: the end user. When you’re looking for an app, you’ll find it in the store. When you start the app, it fires up immediately. When you use the app, you get fast performance, consistent platform looks and feel. When your app needs an update, it tells you so. Native apps give you everything you’d expect from the company that built your device as if it were simply meant to be.
HYBRID MOBILE APP :
We define hybrid a web app that is wrapped inside a thin native container that provides access to native platform features. PhoneGap is an example of the most popular container for creating hybrid mobile apps. Existing web developers that have become gurus at optimizing JavaScript, pushing CSS to create beautiful layouts, and writing compliant HTML code that works on any platform can now create sophisticated mobile applications that don’t sacrifice the cool native capabilities. In certain circumstances, native developers can write plugins for tasks like image processing, but in cases like this, the devil is in the details.
On iOS, the embedded web browser or the UIWebView is not identical to the Safari browser. While the differences are minor, they can cause debugging headaches. That’s why it pays off to invest in popular frameworks that have addressed all of the limitations.
You know that native apps are installed on the device and you might be wondering if hybrid apps store their files on the device or on a server? Yes. In fact, there are two ways to implement a hybrid app.
Local – You can package HTML and JavaScript code inside the mobile application binary, in a manner similar to the structure of a native application. In this scenario, you use REST APIs to move data back and forth between the device and the cloud.
Server – Alternatively you can implement the full web application from the server (with optional caching for better performance), simply using the container as a thin shell over the UIWebview.
Netflix has a really cool app that uses the same code base for running the UI on all devices: tablets, phones, smart TVs, DVD players, refrigerators, and cars. While most people have no idea, nor care, how the app is implemented, you’ll be interested to know they can change the interface on the fly or conduct A/B testing to determine the optimal user interactions. The guts of decoding and streaming videos are delegated to the native layer for best performance, so it’s a fast, seemingly native app, that really does provide the best of both worlds.
CONCLUSION:
Native app is definitely better if you need device features like camera, notification, and gesture etc. A native app is better if you want your app to work when there is no connectivity. Although In-browser caching is available but it is limited. Speed: Native is better in speed. Maintenance: Multiple native code maintenance difficult more complex and expensive method while Hybrid is easier to manage.
If platform independence is important then you should go with Hybrid over native. If you want user experience to be consistent with the platform then native is better option. This does not mean that Hybrid cannot have good UI. But native app will make more like actual platform.
AUTHOR:-
We are Technology solution provider who can serve you with Web and Mobile App development. We are expert in PHP Software Development, Ecommerce Solutions, Drupal Development, Symfony Development, Agile Solutions, iPhone and Android App development.
www.stepin-solutions.com                   
hello@stepinsolutions.in
+91-79-27774404